The things you use at night, so your hair looks good in the morning.

Lorabel started with a question a lot of women ask at ten at night: why does good hair have to happen in the morning, in a rush, with heat?

The answer we're building is a night ritual. A silk rod, a silk bonnet, a twist, and sleep. The Night Set is the first product. More things for the night will follow, one at a time, each done properly before the next.

We make it for women, with women. Real testers with every hair type try every piece before it goes into a box, and the only results you'll ever see from us are theirs, filmed with permission.

The name

L'aurore is French for dawn. Belle is beautiful. Lorabel is a beautiful dawn: the moment night turns into morning, and the moment you unwrap.

What we will always do, and never do

• Say what's in the box, what the silk is and what we've tested. Nothing more.
• Never show you a before and after that isn't real.
• Never promise what your hair will do. We can promise what's in the box.
• Never use a fake review, a fake number, or an AI woman to sell you silk.
• Answer every email ourselves.

Say hello

Questions, ideas, or a hair story worth hearing: hello@shoplorabel.com.